[Video] Day in the Cab LIVE: Precision Specialists Panel

Precision Farming Dealer’s Day in the Cab series provides a first-hand account of a day in the life of a precision farming specialist, from when the alarm clock rings to the last customer service call of the day. For the first time ever, we’re capturing the theme of this popular series on stage with a panel discussion featuring precision specialists from different markets and brands: Jason Pennycook (Johnson Tractor, Case IH — Farm Equipment Dealership of the Year Alum), Jordan Batman (BTI, John Deere) and Curtis Martin (Agriteer, AGCO).

Precision Farming Dealer technology editor Noah Newman moderates this highly interactive session as the panelists share an intimate look at how they navigate and adapt their daily objectives to be productive and profitable for their dealership.


The 2026 Precision Farming Dealer Summit Video Replay is brought to you by
Vi by VisorPro.    

Vi by visorPRO® is an AI-powered service assistant designed to enhance equipment dealership operations by increasing efficiency, customer satisfaction, and profitability. As a dealer-centric and shortline-friendly solution, Vi leverages AI to streamline service processes, providing rapid answers to technical inquiries via its Vault—a secure repository for work orders, technician notes, OEM manuals, etc. Already adopted by dealerships across the U.S., Canada, and Australia, Vi has become the AI service assistant of choice. By capturing and sharing institutional knowledge across dealership teams, Vi empowers dealerships to improve service delivery to achieve greater operational excellence, setting a new standard in the industry.

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