2020 Most Valuable Dealership Videos


The 2020 recipient of Precision Farming Dealer’s eighth annual Most Valuable Dealership is RDO Equipment Co., based in Fargo, N.D.

In total, 18 U.S. and Canadian dealerships including large and small farm equipment dealership groups with precision departments, independent precision operations and co-ops were nominated by their farm customers, precision equipment suppliers and their own employees.

Evaluated criteria included precision farming sales growth and diversity, along with how each nominee is generating revenue from hardware, software and precision service. Less quantifiable elements that define the best precision farming dealership, such as employee training, performance standards, innovation, sustainability and community involvement were also considered.

Read about RDO Equipment Co. in this article from the Winter 2020 edition of Precision Farming Dealer:

8th Annual Precision Awards Program Honors Top North American Dealer

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Jacob Maurer, Agronomist


Driving Equipment Performance with Analytical Agronomy

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Tony Kramer, Product Specialist


Getting Inside RDO Equipment Co., Land Lab

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Building Customer Bonds with a Marketable Precision Message

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Joel Kaczynski, Product Specialist Manager

Establishing At-the-Ready Precision Support Programs

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Creating Customized Precision Solutions for Diverse Customers

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Ben Hilde and Bryce Knowlen, Precision Specialists

How to Make Precision ‘Insurance’ a Sellable Service
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