The 2020 recipient of Precision Farming Dealer’s eighth annual Most Valuable Dealership is RDO Equipment Co., based in Fargo, N.D.

In total, 18 U.S. and Canadian dealerships including large and small farm equipment dealership groups with precision departments, independent precision operations and co-ops were nominated by their farm customers, precision equipment suppliers and their own employees.

Evaluated criteria included precision farming sales growth and diversity, along with how each nominee is generating revenue from hardware, software and precision service. Less quantifiable elements that define the best precision farming dealership, such as employee training, performance standards, innovation, sustainability and community involvement were also considered.

Read about RDO Equipment Co. in this article from the Winter 2020 edition of Precision Farming Dealer:

8th Annual Precision Awards Program Honors Top North American Dealer

Read Article

Jacob Maurer, Agronomist
		Driving Equipment Performance with Analytical Agronomy Watch Video
Tony Kramer, Product Specialist
		Getting Inside RDO Equipment Co., Land Lab Watch Video
		Building Customer Bonds with a Marketable Precision Message Watch Video
Joel Kaczynski, Product Specialist Manager
		Establishing At-the-Ready Precision Support Programs Watch Video
		Creating Customized Precision Solutions for Diverse Customers Watch Video
Ben Hilde and Bryce Knowlen, Precision Specialists
		How to Make Precision ‘Insurance’ a Sellable Service Watch Video

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