In this video (shot at the 2011 Farm Forum put on by Agri-Trend in Saskatoon, SK) Josh Skanderup from Raven Industries discusses the influence dealers have on implementing precision farming technology.
According to Skanderup, 100% of sales don't come down to the iron itself, but the service that comes with it. For more information on the Farm Forum event, visit its website.
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![[Technology Corner] Autonomy & Robotics Take Center Stage](https://www.precisionfarmingdealer.com/ext/resources/2026/01/12/Autonomy--Robotics-Take-Center-Stage.webp?height=290&t=1768253759&width=400)
We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.
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