In this video (shot at the 2011 Farm Forum put on by Agri-Trend in Saskatoon, SK) Josh Skanderup from Raven Industries discusses the influence dealers have on implementing precision farming technology.
According to Skanderup, 100% of sales don't come down to the iron itself, but the service that comes with it. For more information on the Farm Forum event, visit its website.
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In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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