BURR RIDGE, Ill. — Dan Danford has been named industry relations manager, Precision Solutions and Telematics (PS&T), for CNH Industrial, parent company of agricultural machinery brands, Case IH and New Holland Agriculture, construction machinery brands, Case Construction Equipment and New Holland Construction, Iveco commercial vehicles and FPT Industrial powertrains.

Danford will represent the interests and global strategic direction of CNH Industrial with key precision-facing organizations and partners, with an emphasis in North America and South America.

“Dan’s experience and connections throughout the industry will help us be a stronger voice in, and a more agile contributor to the precision industry,” said Joe Michaels, director of global precision product management with CNH Industrial. “Greater agility means we can deliver ever more integrated data solutions to our customers in a shorter time frame.”

Danford joined CNH Industrial in 2012 as public relations and sponsorship manager for Case IH Agriculture in North America. Prior to that, he spent more than 18 years working in marketing communications agencies on behalf of global agricultural and industrial brands.