Charging for precision support is a shared challenge among many dealers, and overcoming customer skepticism and proving a return on investment are goals of Kevin Powell, territory sales manager with Southern States Cooperative. He shares his approach to breaking into a billable service model and how proving ROI translates to retention.
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![[Technology Corner] Autonomy & Robotics Take Center Stage](https://www.precisionfarmingdealer.com/ext/resources/2026/01/12/Autonomy--Robotics-Take-Center-Stage.webp?height=290&t=1768253759&width=400)
We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.
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