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Entrepreneur Arlin Sorensen understands that taking risks and embracing uncertainty can be intimidating. However, he believes those actions are the key to success for business owners — especially right now.

The founder of HTS Ag in Harlan, Iowa, knows that for many dealers, it would be easier — and preferable — to retreat to the way things were before COVID-19. However, he says that’s an impossibility.

While he acknowledges some aspects of business management will return to a pre-pandemic normal, others are here to stay, and dealerships will likely be the better for them, assuming they embrace change.

In today’s Precision Farming Dealer podcast,  part 2 of 2, supported by Ag Express Electronics, Arlin outlines opportunities for dealers to become more intimately involved in their customer’s decision-making process and some key leadership lessons to apply centered on communication.

Listen to Part 1

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Ag Express

The Precision Farming Dealer podcast series is brought to you by Ag Express.

More from this series

Ag Express is a leading provider of service, repair and support for a wide array of devices. They combine their expertise in these areas – along with their problem solving and customer-first approach to serve a diverse variety of clients. Ag Express's portfolio of over 2,000 supported products is the basis for solving many customer issues.

"We provide solutions that help you compete in today's ag environment. We specialize in the sales, service and support of electronic equipment used in agriculture and also provide custom wiring harnesses and interface solutions for OEM machinery, controllers and implements."

Intro Music: Adam Selzer - True North

Interlude Music: Alialujah Choir - Little Picture (Instrumental)