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Entrepreneur Arlin Sorensen understands that taking risks and embracing uncertainty can be intimidating. However, he believes those actions are the key to success for business owners — especially right now.

The founder of HTS Ag in Harlan, Iowa, knows that for many dealers, it would be easier — and preferable — to retreat to the way things were before COVID-19. However, he says that’s an impossibility.

While he acknowledges some aspects of business management will return to a pre-pandemic normal, others are here to stay, and dealerships will likely be the better for them, assuming they embrace change.

In today’s Precision Farming Dealer podcast,  part 2 of 2, supported by Ag Express Electronics, Arlin outlines opportunities for dealers to become more intimately involved in their customer’s decision-making process and some key leadership lessons to apply centered on communication.

Listen to Part 1

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Ag Express

The Precision Farming Dealer podcast series is brought to you by Ag Express.

More from this series

Ag Express provides services and support for a wide variety of electronic and electro/mechanical devices. We can offer component level repair of an individual customers unit, or, remanufacture and rework hundreds of units for an OEM or an Electronic Manufacturer.  From though hole technology to high population fine pitch surface mount, from simple units to complex industrial units.

Ag Express is 100% employee-owned and celebrating over 30 years of "Providing Possibilities!"

Intro Music: Adam Selzer - True North

Interlude Music: Alialujah Choir - Little Picture (Instrumental)