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Entrepreneur Arlin Sorensen understands that taking risks and embracing uncertainty can be intimidating. However, he believes those actions are the key to success for business owners — especially right now.
The founder of HTS Ag in Harlan, Iowa, knows that for many dealers, it would be easier — and preferable — to retreat to the way things were before COVID-19. However, he says that’s an impossibility.
While he acknowledges some aspects of business management will return to a pre-pandemic normal, others are here to stay, and dealerships will likely be the better for them, assuming they embrace change.
In today’s Precision Farming Dealer podcast, part 2 of 2, supported by Ag Express Electronics, Arlin outlines opportunities for dealers to become more intimately involved in their customer’s decision-making process and some key leadership lessons to apply centered on communication.
Related Content:
- Interview with Eric Randolph, Ag Express Electronics: Carving Out a Precision Niche with Customized Service
The Precision Farming Dealer podcast series is brought to you by Ag Express.
Ag Express Electronics has been the precision agriculture industry’s premier source for expert electronic repair and custom cable solutions since 1992. With ISO and IPC-certified technicians, they bring OEM-level expertise to displays, guidance units, controllers, and monitors across every major ag brand.
Specialized in mixed-fleet integration, Ag Express engineers the wire harnesses and adapter cables that allow different brands to communicate seamlessly—because if it runs in the field, Ag Express builds the connection.
From restoring 15-year-old planter monitors to servicing cutting-edge guidance systems, they extend the life of your precision investments and restore equipment to OEM specs. For over three decades, Ag Express hasn't just repaired equipment—they've kept operations moving forward. Learn more at AgExpress.com.
Intro Music: Adam Selzer - True North
Interlude Music: Alialujah Choir - Little Picture (Instrumental)
