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“Growers are faced with increasing challenges … If we can be a part of making their lives easier and more productive and adding certainty to their operation, I think that's a big win.” — Igino Cafiero, CEO and co-founder of Bear Flag Robotics

Bear Flag Robotics, a California-based startup, develops autonomous driving technology compatible with existing tractors. Deere & Company recently acquired Bear Flag — a partnership that Bear Flag CEO and co-founder Igino Cafiero says was a natural extension of the companies’ previous work together.

Bear Flag had been working with Deere since 2019 as part of Deere’s startup collaborator program, an initiative focused on working with startups with technology that could add value for Deere’s customers.

In this episode of the Precision Farming Dealer podcast, Cafiero discusses the acquisition, how dealers will interact with Bear Flag’s technology, what’s next in the development of the company’s autonomous offerings and the future of farming.

Interested in working for Bear Flag Robotics? Here’s a link to the job opportunities Cafiero mentions in the episode.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public