Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:


Do Your Techs Understand the Expectations You’re Setting?

In this video from Sara Hey at Bob Clements International she sets the stage on how to solve the disconnect between your techs and how they organize their work bay and what you are expecting from them. Hint — it’s up to you to go out there and truly set the standard.


Top Innovations on Display at Farm Progress Show

The nation’s largest outdoor farm show is underway in Decatur, Ill. The Farm Equipment team has boots on the ground. Follow along with all the latest innovations unveiled at the show here.

new holland roll-belt 1 series

Precision Ag Innovator Named to Shortline Legends Hall of Fame

DOT founder Norbert Beaujot is featured in the 2025 Farm Equipment Shortline Legends Hall of Fame. Read about Norbert’s journey from SeedMaster to DOT, where he developed the autonomous Power Platform that was eventually acquired by Raven.

farm equipment shortline legends hall of fame norbert beaujot

Dealers Spotlight ‘Back to School’ Season

We’re enjoying seeing all the back-to-school posts different dealers are sharing, whether of their staff, interns or employees’ kids. Good luck to all the kids hitting the books — or service shops — this school year. Parallel Ag posted a first day pick of Joshua Harms, who had his first day at Parkland College’s AGCO technician program this week.


The Importance of Taking a Step Back to See What’s Holding You Back

Check out this story that former dealer exec turned consultant Zach Hetterick shared on LinkedIn this week. He makes a great point about how when you are inside the business every day it is hard to see what’s holding you back.


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