FarmersEdge has announced a joint venture with FarmCommand, a ISOBUS, M2M and telematics provider. This investment will leave FarmersEdge with controlling interest.
All users – from farmers to grain buyers and investors can now access and manage farm data in real-time using the Precision Edge platform with new ISOBUS enabled telematics integration. The two technologies integrate together and standardize electronic communication between farm implements while storing, processing and delivering data in a defined application.
Company officials expect this merger will help FarmersEdge grow through increased customer satisfaction. Improving communication through the cloud allows for improved functionality on the farm. In order to promote sustainable agriculture, FarmersEdge values the insights gained by capturing data and using it to farm more efficiently.
This partnership provides users with more tools to access critical business information using strategic technology from FarmCommand and a proven platform from FarmersEdge. The struggle of maintaining a balance between less environmental impact and more of a world population requires an edge. That edge is data management.