"A big part of ‘think, believe, know’ is data collection. Data especially drives our variable-rate efforts. From seed to commercial inputs, we want to find the sweet spot where we maximize return on investment for each acre," Bob Walker says. 

This Week's Lineup:

• Beck’s Hybrids Experimenting with Autonomy
• ‘The Smarter the Machine, the Simpler it Should Be’
• Is the Ag Equipment Market Finally Turning Around? 
• Precision Specialist Shares Insights at Local Growers Conference
• AGCO CEO Encourages Young Farmers to Embrace Precision Technology

This article summarizes three of the most popular platforms: AgLeader Spatial Management Software (SMS), John Deere Operations Center (JD Ops), and FieldView from Climate Corporation.

Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations

A familiar chain in ag is forming around a new commodity — the verified record of how a crop was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 

"The coming wave of new platforms and products that focus on regenerative agriculture and use of artificial intelligence tools require that companies update their data collection policies," says Todd Janzen in his latest blog. 

Adam Gittins cautions farmers to control their natural reaction to “sticker shock” when shopping for precision agriculture technology, and to realize the rapid ROI such tools can provide.