Mackane Vogel

Mackane Vogel

Mackane Vogel is the Associate Editor of Farm Equipment, No-Till Farmer, Cover Crop Strategies and other Lessiter Media publications. An avid writer for the last 10 years, he previously served as the editorial intern for 88Nine Radio Milwaukee and also wrote for several different sports journalism outlets before joining the Lessiter Media team in 2022. Mackane is a 2020 journalism graduate of Marquette University.



West Coast Dealer Focuses On Technology, Improving Farmers' Efficiency

How Coastal Tractor has embraced technological advancements in fast-moving industry
Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.
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Swiderski Equipment Changes the Game with Planter Inspections

Swiderski Equipment’s precision farming department required postseason planter inspections, helping farmers get precious time back that would have otherwise been lost to extensive maintenance during growing season.
“This year we decided to go full force with the planter inspections because of all the failures we were seeing during the growing season,” says Abby Weltzien, service & parts manager of Swiderski’s precision farming department in Mosinee. “We wanted to drive home the importance of it to the customers and help educate them on the issues they could run into if they don’t fix certain problems with their planter.”
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A Mission to Make Data Useful for Dealers

TARGIT brings data management expertise to the ag equipment industry
Noticing that dealers of all sizes — those with many locations as well as those with only 1 or 2 storefronts — all had the same data reporting practices, TARGIT saw an opportunity to step in and provide some assistance.
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Precision Farming Dealer

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