AGCO was recently highlighted in the Harvard Business Review for the company's work in developing smart farm equipment and solutions. In the article, "How Smart, Connected Products are Transforming Competition," Michael Porter and James Heppelmann define smart, connected products as having three core elements: physical components, smart components, and connectivity.

Unlike some farmers, Jonathan Gibbs has had success installing and using precision equipment on older, multi-branded equipment on his 1,000 acre farm near Fox Lake, Wis.