If a farmer doesn’t have reliable field data, clean boundaries (or a practical boundary strategy) and disciplined documentation, the most advanced technology in the world won’t deliver consistent results.
As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.
A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle.
Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.
"The coming wave of new platforms and products that focus on regenerative agriculture and use of artificial intelligence tools require that companies update their data collection policies," says Todd Janzen in his latest blog.
Farming success often hinges on the ability to pivot quickly and decisively. Whether it’s responding to equipment issues or shifting weather patterns, farmers need tools that help them adapt in real time.
From the sales side, I watched precision ag move from a “nice to have” to a “must have.” And now, as a full-time farmer, I can’t imagine doing it any other way.
Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.
Pro+Aqua provides water filtration systems for residential and commercial use in the United States and Worldwide. Our product lineup covers well water filtration systems, water softener systems, hydroponics filtration systems, reverse osmosis systems, and RV filter systems designed for reliable...
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.