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Guest Blog

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 


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Connection in the Clouds: Data Spaces & the Common Connector Reduce Complexity in Ag

The AEF has developed a software component they call the “common connector.” Available now, the standardized connector manages the network APIs, the set up, and the participants in the network, allowing visible peer-to-peer connections to all other participants in the network, and improving interoperability.
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