Tim Norris, CEO of Ag Info Tech in Mount Vernon, Ohio, explains the dealership's "Precision with a Purpose" theme, through the use of a customer profile, which helps provide a direction for sales and services goals.

This video is sponsored by VisionWorks.

Read more about Ag Info Tech in this article from the Winter 2015 edition of Precision Farming Dealer:

Selling Precision Partnerships with Purpose & Profitability

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