FarmersEdge announced the backing of new investment partner, Mitsui & Co., Ltd., today.

“We are so proud to partner with Mitsui,” says Wade Barnes, FarmersEdge founder and CEO. “Mitsui is a premiere technology company with a strong understanding of agriculture and global connectivity. With their support, we are maximizing our ability to disrupt agriculture worldwide into a more productive, progressive and sustainable model.”

Cultivated by academics in agrology and inspired by the possibilities of taking technology to farmers worldwide, Barnes has been bridging the gap and opening the opportunities between agriculture and technology since 2005. The FarmersEdge inspiration has been on the fast track since its inception, winning such awards and recognition as one of the Top 20 Fastest Growing Companies in Canada. Their Precision Solutions optimizes crop inputs, resulting in higher yields, better quality and less environmental impact. 

Mitsui joins Farmers Edge investor Kleiner Perkins, who announced partnership in early November 2014. 

“Investing in FarmersEdge meets our vision of embracing challenge and innovation and connecting nations, people, business and technology,” says Mr. Jun-ichi Shibuta, General Manager of the Social IT Platform Division of Mitsui. “The adaptation and advancements pioneered by Farmers Edge meets our vision of becoming a global business enabler throughout the world.”