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Since Monsanto purchased the The Climate Corp. in 2013 for nearly $1 billion, the ensuring years have seen some dramatic changes in the precision farming landscape.

Venture capital money has flowed into data-driven start-up companies and the landscape has become increasingly competitive to attract farm customers who are looking for proven ROI to validate collection and analysis of farm information.

This past week, the Climate Corp. announced a partnership with Case IH on 2-way data sharing, which will provide real-time data transfer between the AFS and PLM Connect platforms and Climate’s FieldView.

In today’s Precision Farming Dealer podcast, we share excerpts of my recent conversation with John Raines, senior vice president for Climate's Global Commercial businesses, who discusses the recent data-sharing agreement, along with future goals for the company and getting farmers to buy into digital agriculture.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public