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As the precision farming landscape grows increasingly competitive, whether it be product development, recruiting and retention of new employees or adapting to changing customer needs, creativity is increasingly valuable to the success of businesses.

I had the opportunity to chat with Joel Dawson, John Deere’s new production and precision ag director and gain some insight into the company’s groundbreaking presence at the recent Consumer Electronics Show, along with some perspective on the importance of “explainability” when it comes to autonomy and automation in ag.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public