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[Technology Corner] CNH Reflects on Raven Acquisition, Shares Precision Vision

CNH remains focused on delivering practical precision solutions to farmers almost 4 years after acquiring Raven. Our Mike Lessiter caught up with John Preheim, head of precision and electronics product development for CNH, and asked him if there’s anything dealers still don’t fully know about the significance of the acquisition as they take new technology to customers.
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[Technology Corner] Why More Precision Technology is Showing up on Smaller Farms

I spent the morning in the field with Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan. As he was installing JDLink Boost on a Fendt tractor, I asked him if technology adoption trends have shifted in the past few years. He says the one big thing he’s noticed is that it’s not just the high-acreage farmers who are buying in.
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FEMA Panel Discusses Technology-Driven Transformation in Agriculture

Mach CEO Colin Hurd and Acuitus Ag CEO Chris Hunsaker spearheaded the first-ever “Technology Track” at the Farm Equipment Manufacturers Association (FEMA) Supply Summit and Showcase in Fort Myers, Fla., with the goal being to educate FEMA members about new and emerging technologies that have a direct impact on their products and services.
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Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
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