CNH remains focused on delivering practical precision solutions to farmers almost 4 years after acquiring Raven. Our Mike Lessiter caught up with John Preheim, head of precision and electronics product development for CNH, and asked him if there’s anything dealers still don’t fully know about the significance of the acquisition as they take new technology to customers.

I spent the morning in the field with Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan. As he was installing JDLink Boost on a Fendt tractor, I asked him if technology adoption trends have shifted in the past few years. He says the one big thing he’s noticed is that it’s not just the high-acreage farmers who are buying in.

As the off-highway industry battles the staggering impacts of labor shortages and deadly safety risks, autonomy is no longer a vision, it's a necessity, says Mach CEO Colin Hurd.

Our team recently caught up with Chris Hunsaker at the FEMA Supply Summit and Showcase. He’s the co-founder of Acuitus Ag, a company providing software-related tools to OEMs and farmers. We asked him for his “crystal ball take” on what autonomy might look like 5 years from now in the ag industry.

Mach CEO Colin Hurd and Acuitus Ag CEO Chris Hunsaker spearheaded the first-ever “Technology Track” at the Farm Equipment Manufacturers Association (FEMA) Supply Summit and Showcase in Fort Myers, Fla., with the goal being to educate FEMA members about new and emerging technologies that have a direct impact on their products and services.

Dealers gathered for a 60-minute roundtable discussion to share some of their top precision revenue opportunities. "Drones are one of the fastest growing segments in application and agriculture. There are massive revenue opportunities with sales and repair."