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If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.

For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

In this episode of the Precision Farming Dealer podcast, we'll discuss the results of this year’s sixth annual Precision Farming Dealer benchmark study, with contributions from nearly 100 farm equipment dealers, input retailers and independent precision companies reflect increasing momentum for multi-layered products and agronomic services.

The 2018 data, collected during the first quarter, continues dealers’ optimistic revenue outlook, with the majority of respondents forecasting measurable growth for the second straight year. 

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public