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The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.

This includes increasing emphasis on agronomic or data-driven services and training. As noted in last year’s benchmark study report, dealers had seemingly taken a step back in these areas in 2016, but there has been renewed momentum the last 2 years.

In this episode of the Precision Farming Dealer podcast, we evaluate and analyze highlights from the 6th annual Precision Farming Dealer benchmark study report, looking at agronomic service investment, how dealers bill out precision support and precision business priorities for the coming years.

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Sound Effects: Jahzzar - Magic Mountain