CALGARY, Alta. — Western Equipment Dealers Assn. (WEDA) today launched WEDA Digital - digital marketing solutions built for equipment dealers.

Now more than ever, it is crucial for equipment dealerships to have a strong online presence, including social media and review management, accurate listings, high quality content, and robust search performance. According to a study published by Farm Equipment this year, digital marketing is the highest ranking marketing activity for return on investment for equipment dealers in North America.

WEDA Digital offers a number of package options for dealers, who want a Do-It-For-Me solution for all of their local listings, online reviews and social media with low monthly subscription pricing. Users can upgrade at any time. Email marketing, website design and other products can be subscribed to separately, as well. Digital Solutions include:  

  • Listings Management 
  • Review Management
  • Social Media Marketing
  • Performance Media Premiere 
  • Content Marketing 
  • SEO Builder 

Dealers will be able to discover how their dealership compares to the industry average — an important benchmark in helping determine the right digital marketing strategy for their dealership. As part of service offering, dealers will also be provided with a personal dashboard where they can always visualize their performance and monitor progress.

Carolynn Sinclair, WEDA marketing communications director shared, “At WEDA we’ve embraced these new market realities and are committed to providing dealers with the most complete and affordable suite of digital marketing solutions to help drive their dealership’s growth.” 

John Schmeiser, CEO of WEDA added, “With our deep knowledge of the unique challenges in this industry combined with the comfort and assurance dealers have purchasing products and services through their association, we are excited to offer this valuable service to improve a dealers online visibility to help them reach new customers and grow their business.” Adds Sinclair, “With our broad and deep feature set, and attractive pricing, WEDA Digital is the ideal digital marketing solution for equipment dealers.”

For more information or to book a time with one of the WEDA Digital Online Presence Consultants, visit or call 1-833-390-9332. 

For more on the Farm Equipment marketing study:

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

[Webinar] An Analysis of the First Ever Dealership Marketing Expenditures Survey