CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) has launched the AGXTEND brand, focused exclusively on aftermarket precision farming technology solutions. AGXTEND will provide customers of CNH Industrial’s ag brands (Case IH, STEYR and New Holland) as well as competitor brands access to productivity enhancing precision farming technologies, which will benefit growers throughout the entire cropping cycle.
AGXTEND is the first brand specializing in emerging precision farming and ISOBUS solutions in the agricultural industry to provide customers with comprehensive access to a range of breakthrough and dynamic precision farming solutions from partner companies, shortening their time to market, and facilitating wide-scale adoption. AGXTEND will extend CNH Industrial’s offering in the precision farming segment, and is a key step in the company’s transition from focusing predominantly on guidance solutions to encompassing the full range of precision solutions and connected services.
CNH Industrial has developed a core initial offering of 5 products that focus on: zero-chemical weed control, through the use of electro-herbicide technology; real-time soil sensing systems that automatically adjust implement working parameters to deliver uniform tillage performance; highly accurate near infrared and sensing systems providing real time crop data to enable the selection of the most efficient machine operating parameters; a biomass sensing package that analyses actual plant condition to subsequently calibrate the application of fertilizer; and the use of Internet of Things logic to combine a range of real-time weather sensor data to facilitate informed agronomic decision making.
The AGXTEND range of products can be fully integrated into Case IH’s AFS, STEYR’s S-TECH and New Holland Agriculture’s PLM existing precision farming platforms. Additionally, a full range of competitor tractors, harvesting equipment and implements will be able to use these solutions, providing technical compatibility criteria are met.
The products also have the potential to significantly enhance the sustainability of agribusinesses through the reduction in fuel consumption as well as the targeting of and eventual reduction in both fertilizer and crop protection products. Furthermore, the commercialization of innovative zero-chemical weed control through the precision use of electric pulses will substantially reduce a farm’s environmental impact by providing an effective and more sustainable alternative to agrochemicals.
Customers will be able to purchase AGXTEND products and services from Case IH, STEYR and New Holland dealers. The company is planning a phased rollout is throughout the first quarter of 2019 across the entire EMEA (Europe, Middle East and Africa) Region and a full suite of services will be available, comprising pre-purchase assistance, training and ongoing support services to facilitate customers with the continual optimization of these products and technologies.