Calgary — Hemisphere GPS has announced that it is entering the emerging data services market in precision agriculture with a purchase agreement to acquire the assets and operations of AgJunction from GVM, Inc. AgJunction, in State College, Pa., provides a cloud-based data management software platform and wireless hardware to precision agriculture retailers and growers.
Data services represents an emerging growth segment in precision agriculture with market adoption driving an 80% 3-year cumulative annual revenue growth rate for AgJunction. Through this acquisition, Hemisphere GPS aims to rapidly offer its customer base connected solutions integrating location based technology hardware with cloud based wireless data management services.
Established in 2008, AgJunction has developed a flexible, web-based system for client, farm and field management. The system is open and cloud-based to easily capture and share data from many types of precision agriculture controllers on the farm. Effective use of precision agriculture data can result in lower costs and environmental impact through lower use of pesticides, fertilizer and fuel, and provide a higher crop yield per acre, increased profitability and lower the impact on global food costs.
Agriculture service providers including fertilizer dealers, agronomists and co-ops can work directly with growers through the AgJunction platform through private-branded portals integrated into their business systems. The timely, seamless two-way transfer of data between farm equipment and the central AgJunction repository improves efficiency and accuracy in the analysis of data related to yield, soil sampling, fertility, and planting including the development of prescription maps and input for other precision agriculture techniques.
The system also streamlines retailer and farm operations with features such as equipment tracking, work order management, seed and chemical ordering, and comprehensive reporting. The AgJunction platform is a scalable system supporting private-branded precision agriculture portals for major retailers such as the Wilbur-Ellis Company, Crop Production Services (CPS) and Jimmy Sanders Inc.
"By integrating cloud-computing and location based applications, AgJunction's technology removes complexities, costs and limitations currently associated with sharing and processing precision agriculture data," says Steven Koles, president and CEO of Hemisphere GPS. "This acquisition represents tremendous strategic value by rapidly moving Hemisphere GPS towards a leadership position in this emerging precision agriculture data services sector. We will now have the capability of bringing real-time decision-making information right into the farmers cab. It also brings strategic customer relationships with agriculture retailers and offers a range of integration opportunities for our portfolio of precision agriculture solutions. For Hemisphere GPS shareholders, it creates a cloud-based computing division that provides profitable, recurring, software as a service (SaaS) license revenues."
AgJunction's branding and availability will remain intact as Hemisphere GPS's cloud computing division. As part of the acquisition, Mark Anderson, president and owner of GVM, will join the Hemisphere GPS Board of Directors and GVM's dealer locations will become part of Hemisphere GPS' Outback Guidance dealer network.
"Hemisphere GPS and their precision farming solutions make them a perfect complement to our AgJunction division," said Mark Anderson. "Combining the companies will contribute to strong growth in AgJunction data management services and facilitate newly integrated solutions that will enhance the value of precision agriculture solutions. Growers and their service providers are realizing that the greatest value from precision agriculture techniques can only be unlocked through the proper management of the location based agricultural data."
AgJunction has 10 employees and patent-pending technology that collectively manages more than 16 million acres at 22,000 farms in the United States and Canada.