Brookfield, Wis. — Lessiter Media (LM), leaders in specialty agricultural media, announced that veteran ag equipment executive Nick Jensen has joined the company as Director of Business Development, Partnerships & Innovation.

Jensen was most recently President of Thurston Manufacturing Company where he oversaw equipment sales and strategy for five distinct brands for the agricultural, construction, lawn & landscape, tailgating, and contract manufacturing industries. Thurston Manufacturing’s Blu-Jet lines were recently acquired by Unverferth.

For the past 6 years, Jensen served on the board of directors for the Farm Equipment Manufacturers Association, the national association of farm implement manufacturers. He recently completed his term as the association’s president (2018-2019 term).

“What I felt most compelling about Lessiter Media was its undisputed leadership in the ag equipment industry,” says Jensen. “I am looking forward to helping the company reach its next level of influence in our industry.” At LM, Jensen will direct new business and product growth opportunities for its Ag Division. Jensen will also focus on fueling Lessiter’s continued expansion into marketing services offerings, including custom publishing, events and data programs and services.

“Nick brings a unique combination of extensive ag and equipment knowledge, along with a great deal of sales and partnership-building experience,” says Mike Lessiter, president of Lessiter Media. “He’s been a longtime participant in our events and publications and understands the challenges that we as a niche media company can step in to solve. He’s well known to an already successful, energetic team, and arriving at the perfect time to spearhead our industry reach and expansion.”