Autogrow has unveiled a corporate reorganization as part of a long-term business strategy which will see the organization split into two separate entities with the launch of digital farming company WayBeyond.
WayBeyond Limited (WayBeyond) led by CEO and Founder Darryn Keiller, will focus on the global expansion of digital farm solutions for large scale, multi-site farms to optimize farming productivity. Autogrow, now under the management of Acting General Manager Rod Britton, will focus on continuing the global growth of the automation and control business for small to medium growers.
Autogrow has a strong portfolio of existing automation products namely the Intelli Range and the MultiGrow while WayBeyond brings the results of three years of R&D with solutions launched in 2020 - FarmRoad (a crop management platform), and the Folium Wireless Smart Sensor Network. The first service launched utilizing the FarmRoad platform was an A.I. based yield prediction service.
The move will see a core team of employees continuing with Autogrow while the larger base of employees hired to create FarmRoad and Folium will be in WayBeyond. As both businesses meet growth targets, they will look to recruit new team members, building an even stronger base for support and growth.
Both Autogrow and WayBeyond are privately held companies with changes in trading taking effect from 1 February 2021.