After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.

The restructure reflects the company's significant growth across two fundamentally different product categories and positions each division to compete more effectively in its respective market.

A Brand Family Built for What's Next

The new architecture introduces 360 as the parent brand. Its the unified name that carries the company's legacy, expertise, and connection across both divisions. Beneath it, two focused divisional brands will operate independently:

  • 360 RAIN | Adaptive Application — the brand home for the 360 RAIN autonomous machine and it’s water and nutrient application system
  • 360 YIELD | Retrofit Equipment Upgrades — the evolved identity for the established product line built to help farmers do more with the equipment they already own

"360 Yield Center was built on a foundation of retrofit upgrades to the equipment farmers already owned," said Kate Moore – Brand and Marketing Lead. "Then 360 RAIN was built, and it quickly became clear that adaptive application is a category of its own in ag. Both product divisions deserve a brand home built specifically for what they provide and who they serve."

Why Now

360 RAIN's adaptive application system has grown into a full-scale OEM within a category distinct from the retrofit solutions that originally defined the company. Operating both under a single brand created tension: two different problems, two different audiences, two different dealer networks, one identity trying to serve them both

The decision to restructure gives each division the clarity, focus, and room to grow that it needs.

360 RAIN is no longer a product under a retrofit brand. It is its own divisional brand — with its own logo, color system, typography, website, and messaging — built to lead the adaptive application space globally.

360 YIELD returns to its roots. With the retrofit product line now operating under a focused identity, the brand can tell a clear, undiluted story about what it does best: providing simple retrofit products that improve the equipment farmers already have. The word "Center" has been dropped from the name reflecting how customers and dealers have come to say it in shorthand over time.

What's New Across All Three Brands

All three brand identities — 360, 360 RAIN, and 360 YIELD — have been redesigned:

  • New logos and visual identities (colors, typography, iconography) 
  • New brand messaging and positioning frameworks for each division

The 360 parent brand logo features modernized typography carried from the original logo in a bold badge design.

360 RAIN's identity is led by its icon featuring rain drops set in an elevated visual system with a modern blue palette spanning Soak, Shower, and Mist.

360 YIELD leads with the retrofit-inspired wordmark presented in a bold, healthy green palette spanning Stalk, Leaf, and Husk.

Rollout Timeline

The brand transition is being phased across 2026 and into 2027:

  • Summer 2026 — New branded materials, merchandise, apparel, event signage, and social media pages launch across both divisions. Both dealer networks receive the full brand introduction. 2027 model 360 RAIN machines going into production over the summer will carry the new 360 RAIN branding.
      
  • Fall 2026 — New websites at 360.ag, 360rain.ag, and 360yield.ag will be launched.
      
  • Ongoing — App icons, DealerHubs, event presence, support materials, and signage will all be updated as the rollout progresses. Plans for transitioning logos throughout both product lines will be communicated to dealer networks.

The products farmers and dealers utilize on their farms from 360 YIELD and 360 RAIN are unchanged. The split dealer network structure remains in place. For farmers, the change means more focused expertise, more targeted products, and clearer support from the division that serves their operation. The mission — helping farmers do more with what they have, whether that's water, equipment, resources, or inputs — remains the foundation of everything 360 builds. 

"We started 360 Yield Center with one goal: help farmers do more with what they already have," said Gregg Sauder - Founder. "360 RAIN and 360 YIELD are both built on that same idea. Giving each division its own brand home is how we make sure each one gets the focus it deserves to serve farmers and dealers."