Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., discusses his favorite part of the job, which includes making farmers’ lives easier with technology they’re initially skeptical about.

The company’s flagship technology, the ARA ultra-high-precision sprayer, combines advanced Plant-by-Plant AI Software with high-definition field imaging to scan, analyze, and treat specific plants in real time.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week.

"AI is going to bleed into every aspect of our lives in very interesting ways, so if you’re not thinking about where the future of AI is going for your business, now is the time to start because it’s going to be impactful."

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reveals the biggest thing standing in the way of more of his customers buying precision technology.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., checks in from the cab of his work truck on the way to a customer’s farm. Thompson reflects on a lightning-fast harvest season, discusses his sales and service responsibilities and shares what he’s hearing from customers regarding the latest precision technology trends.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., lets us tag along as he installs a sensor on a customer’s combine. Thompson describes the various aspects of his job, which comes with a high level of unpredictability day in and day out.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reflects on his new role with the dealership after spending several years in the shop as a technician.