"A big part of ‘think, believe, know’ is data collection. Data especially drives our variable-rate efforts. From seed to commercial inputs, we want to find the sweet spot where we maximize return on investment for each acre," Bob Walker says. 

When Diagnostic Trouble Codes are paired with the right tools and the right people, connected machines don’t just generate data; they tell a story. The “cheat code” is knowing how to interpret that story fast enough to change the outcome.

The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.

Yetter Farm Equipment, Martin-Till, and GBGI are collaborating to allow farmers and dealers to purchase GBGI planter replacement parts directly from Yetter Farm Equipment & Martin-Till.

Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations