As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.
A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle.
Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.
Western-Illinois based Yetter Manufacturing and Kentucky-based Martin Industries announced to dealers this week Yetter’s intent to acquire Martin, with a deal expected to close this quarter.
Noah Newman and Kim Schmidt break down everything dealers can expect to learn at the conference, Jan. 5-6 in St. Louis, and also share news about projected attendance, speakers, general sessions, classrooms and networking opportunities.
Following the principles regarding human interaction and organization, the unique size of the Precision Farming Dealer Summit introduces and exposes you to ALL the best of the best ideas and trends in precision ag.
The 11th annual Precision Farming Dealer Summit in downtown St. Louis is now less than 9 weeks away. Registrations are pacing more than 50% ahead of last year at this same time – and on pace for an all-time record that will surely be SOLD OUT!
"These economic challenges have weakened demand for farm equipment in North America and Europe," says AGCO CEO Eric Hansotia. "Still, farmers continue to invest in precision technologies to boost productivity and profitability."
What a blast (pun intended) this event was! Not only did it raise money for NAEDA’s Equipment Dealers Foundation, but it was also a chance for the dealers in attendance to get a much-needed break from the madness of harvest season.
Overall, machinery-related costs have increased from $136 per acre in 2021 to $171 per acre in 2024, representing a 25% rise, roughly in line with the price increase reflected in USDA’s tractor price index.
We stopped by Case IH dealer Bane-Welker in Lebanon, Ind., on our way to the National Farm Machinery Show earlier this month. We had a great conversation with marketing manager Lindsay Yeager, who explained how the 13-store dealership takes a three-pronged approach to precision service.
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https://www.precisionfarmingdealer.com/articles/7007-technology-corner-bane-welkers-unique-approach-to-precision-service
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.