Lessiter Media recently released its new Employment Recruitment Service through its three Ag Equipment audiences — Farm Equipment, Precision Farming Dealer and Rural Lifestyle Dealer. This service will have extended reach to Lessiter Media's grower audiences, No-Till Farmer and Strip-Till Farmer. The Employment Recruitment Service offers comprehensive multi-media resources to streamline the ag equipment community’s recruitment process, offering a direct link between dealers, manufacturers, growers and each of their networks providing a targeted, engaged, and qualified audience. 

“In an ever-evolving employment landscape, our Employment Recruitment Service sets a new standard for efficiency and effectiveness in connecting employers with qualified talent that wants to work in the ag equipment industry,” said Lessiter Media President Mike Lessiter. “This service is a testament to our commitment to meeting the evolving needs of the audiences we serve. This new listings program leverages our qualified database of manufacturers, dealers, farmers, and their respective network”

Key benefits of the Employment Recruitment Service include: 

  • Prominent Job Listings: Featured on the homepage within the “Career Connection” section on Farm-Equipment.com, PrecisionFarmDealer.com, and RuralLifestyleDealer.com, reaching a combined monthly average of 86,194 unique site visitors. 

  • Targeted Email Promotion: An Employment Section in every Saturday’s Daily Email Update for all three Equipment division e-newsletters, PLUS two of Lessiter Media’s grower e-newsletters (No-Till Farmer and Strip-Till Farmer), reaching a combined total of more than 17,800 opt-in recipients with an average open rate of 42%. These emails are strategically linked to the dedicated job posting landing pages.

  • Print Edition Exposure: Participating company logos featured in each print edition of Farm Equipment during the purchased timeframe, ensuring maximum visibility. Over 30% of Farm Equipment’s 12,450 subscribers are new since 2021. 

  • Flexibility and Customization: Digital postings can be updated monthly, allowing companies the flexibility to emphasize positions of greatest need within their operations. 

To learn more, please contact Logan Fitch at lfitch@lessitermedia.com or 262-389-8904. 


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