Items Tagged with 'Mike Lessiter'

ARTICLES

This Week

Precision Farming Dealer's Best of the Web: June 3, 2026

By Noah Newman posted on June 3, 2026 | Posted in Industry News

This Week's Lineup:

Autonomous Machine Plants Organic Corn Trials
Why AI Isn’t Showing Up On Your Bottom Line
More Universities Offering Precision Ag Degrees, But Enrollment Lagging
How to Launch, Fly and Map With New WingtraRAY Drone
Big Changes for Case IH and New Holland Machinery Dealers, Customers – and Rival Colors

Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment

By Noah Newman posted on February 23, 2026 | Posted in AI in Agriculture, Autonomy & Robotics

Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.

Precision Farming Dealer Summit — 4 Reasons You Need to Be in St. Louis

Following the principles regarding human interaction and organization, the unique size of the Precision Farming Dealer Summit introduces and exposes you to ALL the best of the best ideas and trends in precision ag.

By Mike Lessiter posted on November 3, 2025 | Posted in Precision Agriculture 101, Industry News, AI in Agriculture, Autonomy & Robotics, Dealer Development, Precision Sales, Service & Support

The 11th annual Precision Farming Dealer Summit in downtown St. Louis is now less than 9 weeks away. Registrations are pacing more than 50% ahead of last year at this same time – and on pace for an all-time record that will surely be SOLD OUT!

Pull! Dealers Take Harvest Break for a Good Cause at NAEDA Clay Shoot

By Noah Newman posted on October 25, 2025 | Posted in Industry News, Dealer Development

What a blast (pun intended) this event was! Not only did it raise money for NAEDA’s Equipment Dealers Foundation, but it was also a chance for the dealers in attendance to get a much-needed break from the madness of harvest season.

To the Point

‘Judge Me on My Losers’

Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.

By Mike Lessiter posted on September 30, 2025 | Posted in Dealer Development

Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to serve.

Farm Equipment Manufacturers Assn. Adds Dealers to Convention Program

September 26, 2025 | Posted in Industry News

The Farm Equipment Manufacturers Assn. (FEMA) has announced the addition of a Dealer Panel to its 75th anniversary Marketing & Distribution Convention in Las Vegas next month.

Frankly Speaking

Our Tribute to Amy Johnson, an Amazing Co-Worker

By Frank Lessiter posted on September 11, 2025

A dedicated and valuable member of the Lessiter Media family, Amy earned the respect of hundreds of folks she worked closely with from around the world.

Duo-Lift Acquires Linco Precision, Renames it D.L. Shortline

August 27, 2025 | Posted in Industry News, Dealer Development

In August 2025, the owners of Duo-Lift Manufacturing Co., Columbus, Neb., completed an asset purchase of Linco Precision, El Paso, Ill., a shortline dealership whose primary lines consisted of Duo Lift, Brehmer, New Leader and Walinga.

Farm Equipment Recognized for Editorial Excellence With Its Special Shortline Edition

August 15, 2025 | Posted in Industry News

The 2025 Tabbie Awards featured nominations from across the globe, with submissions coming from countries such as the United States, Canada, the United Kingdom, New Zealand, India and Australia.

Mike Lessiter 2025 NACD Summer Luncheon Keynote Speaker.png

Mike Lessiter to Give Luncheon Keynote Presentation at 2025 NACD Summer Meeting

July 6, 2025

Mike Lessiter will speak on the key elements of no-till history and why it’s a blueprint for future change. He will also examine critical success factors needed to sustain and grow the practices, and the key role of conservation districts in making successful transitions and adoption a reality.

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Videos

[Technology Corner] Farmers Gain Trust in Autonomy with PTx OutRun Retrofit Kit

Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.

Top Directory Listings

Pro+Aqua

Pro+Aqua provides water filtration systems for residential and commercial use in the United States and Worldwide. Our product lineup covers well water filtration systems, water softener systems, hydroponics filtration systems, reverse osmosis systems, and RV filter systems designed for reliable...

DigiFarm VBN LLC

DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers

Ag Express Electronics

We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.