Clean Seed has signed a Memorandum of Understanding (MOU) with Brad Technologies, a France based agritech company that focuses on being the "voice of soil health" by providing farmers with enhanced real-time knowledge driven by artificial intelligence (AI).

Brad is the creator of a decision-helping digital solution aimed at farmers transitioning towards agroecological and regenerative agriculture principles, and promoting practices and collaborating to restore and preserve soil health. Brad uses data acquired and returned in real time, coupled with AI, to provide farmers with an improved knowledge of the state of health of their soils.

The MOU outlines collaboration opportunities to achieve Brad’s underlying goal of commercializing its technology and Clean Seed’s goal of facilitating progress to support the implementation of agricultural technologies that improve the well-being of the farmer, the land and food production on the ground in India.

The companies will work together to evaluate the business strategies for the Brad technology, manufacturing, distribution and marketing for entry into India, and further technology collaboration opportunities between the companies to accelerate growth for both organizations.

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