Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

How Napa Valley is Embracing AI-Powered Tractors

CBS News Bay Area reporter Brian Hackney pays a visit to Napa Valley farmer Tom Gamble for an inside look at how he’s using Monarch Tractors to elevate his operation.

Sell Solutions, Not Technology

Here’s a good one to listen to on your ride to the dealership (or farm, happy planting season!) — digital ag technology expert Damien Leopoutre joins the Pacesetter Pod for a conversation about selling solutions, not technology.

Building the Next Generation of Techs

Nice news incoming from the North American Equipment Dealers Association (NAEDA). NAEDA is proud to partner with Chester County CTE schools in Pennsylvania to support the development of ag technician program which fulfills a portion of NAEDA’s Ag Technician apprenticeship program.

Hand-Held Device Detects Nutrient Deficiencies on the Spot

Nutriscan, a hand-held device developed by ATP Nutrition, uses a near-infrared sensor to identify nutrient deficiencies in corn, soybeans, wheat and canola crops. Read more about the award-winning innovation in this article from The Western Producer.

Trump’s Tariffs & Tractor Trade Turmoil

In this in-depth video, Tractor Mike dives into the real-world impacts of President Trump's recently enacted tariffs on the tractor industry, exploring how sudden policy shifts are affecting tractor supply chains, pricing, inventory management, and customer decision-making across the U.S. If you're a dealer, manufacturer, or buyer in the agricultural machinery space, this is a must-watch update.

Is there something you want to share in "This Week"? Send us an email.

More from this series