Lance Larsen, precision ag specialist with the South Dakota Wheat Growers, explains why they take the approach of being a colorblind dealer. They get a leg up on their regional competitors by striving to make systems with components from different manufacturers work together.

This video is sponsored by Ag Leader. Ag Leader is considered the leading innovator in precision farming technology with the most complete package of products designed to help farmers plan, plant, apply and harvest more accurately, efficiently and profitably.

Read more about South Dakota Wheat Growers in this article from the Spring 2014 edition of Precision Farming Dealer:

Selling a Precision Solution Separates South Dakota Retailer from the Competition

Read Article