I just got back from the 2026 Farm Progress Show in Boone, Iowa, where precision technology was hotter than the 100-degree heat indexes during the 3-day event.
Jackson Baca, Product Marketing Manager with John Deere, introduces their new AI assistance, JD. Integrated into the John Deere Operations Center, JD will assist farmers with their equipment in the field, removing issues with analysis and track data across their operation.
At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center, reassures growers that they have the right to their own data. John Deere's policy is one where the farmers can dictate how much of the farm data they are comfortable sharing.
Ouster technology equips driverless sprayers with an ultra-wide field of view, enabling them to map tree trunks, crop rows, and ground contours with a high level of detail.
“The hands-free baling technology combines John Deere’s legacy guidance feature, AutoTrac, with our innovative Weave Automation round baler feature, creating a solution that was built shoulder-to-shoulder with our customers," says Kaylene Ballesteros, marketing manager for hay and forage equipment at John Deere.
The program is designed to help protect uptime through connected machine support, fast response, loaner equipment and parts and service coverage that helps keep work moving.
Lessiter Media's 4th annual Precision Specialist Week (August 16-22, 2026), sponsored by Reichhardt, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.