Articles Tagged with ''John Deere''

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Everyone Agrees Autonomous Systems Have a Place in Agriculture. So Why Aren't They Finding One?

Autonomous agriculture companies optimize at the machine level. Better agronomy, resource efficiency, labor reduction. The farmer listening to that pitch optimizes at the farm level. Cost per acre. Cost per bushel. Depreciation, switching cost, downtime risk, parallel systems. Those are not the same calculation. This article is about the gap between them. And why closing it is the real adoption curve.
"Right now, when a startup approaches a dealer group about representing its autonomous platform, the agronomic case is usually compelling and the economics question is usually left to the customer to work out. That's the wrong order," says Graham Gleed, principal advisor at abcg.
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PFD This Week
This Week

Precision Farming Dealer's Best of the Web: April 15, 2026

This Week's Lineup:

  • ‘Earn Trust, Then Chase Home Runs’ When Selling Precision Ag
  • New Autonomous Planter Put to the Test in Corn Population Trial
  • Growers Share Benefits of John Deere ExactShot Technology
  • Dealers & Farmers Hit the Field for #Plant26
  • The Biggest Benefits & Challenges of Drones on Darren Hefty’s Farm


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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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