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Michaela Paukner

Michaela Paukner is the associate editor of Strip-Till Farmer and Precision Farming Dealer. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.

mpaukner@lessitermedia.com

Articles

ARTICLES

[Technology Corner] Greeneye’s Precision Sprayer Saves $65/Acre on Herbicides

By Michaela Paukner posted on September 9, 2022

A precision sprayer powered by artificial intelligence reduces total herbicide costs by more than $65 per acre, according to a university field trial. The University of Nebraska-Lincoln’s trial compared Greeneye Technology’s retrofit green-on-green sprayer to broadcast herbicide.

[Technology Corner] Leveraging Dealer-Manufacturer Relationships to Serve Customers

By Michaela Paukner posted on August 18, 2022

A close working relationship between OEMs and their dealers results in success for the companies and their customers. Iowa-based independent precision dealer Youngblut Ag carries several lines of Yetter row cleaners, harvest equipment and closing wheels.

[Technology Corner] New ‘Branch’ of Precision Planting Automates Soil Testing

By Michaela Paukner posted on August 4, 2022

Precision Planting’s latest invention is a suite of tools for automating soil sampling and testing. This week the company announced the new tools for agronomists under the name Radicle Agronomics.

[Technology Corner] Doing More with Less: Precision Ag’s Role in the Future of Food

By Michaela Paukner posted on July 21, 2022

A recent whitepaper from the Assn. of Equipment Manufacturers (AEM) outlines 13 trends that could influence how food is produced — many of which hinge on adoption of precision agriculture technologies.

[Technology Corner] Strip-Tillers Plan Variable-Rate Technology Purchases in 2022

By Michaela Paukner posted on July 7, 2022

The growing practice of strip-till farming presents an opportunity for dealerships and their precision departments to establish authority and increase revenue. As the results of the 2022 Strip-Till Operational Practices Benchmark Study reveal, most strip-tillers are using and investing in precision.

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Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities

OEMs tapped a number of existing technology companies in 2021-22 to add to their autonomous agriculture offerings.

By Michaela Paukner posted on July 5, 2022 | Posted in Product Innovations, Autonomy & Robotics

Acquisitions of and investments in precision agriculture startups accelerate the capabilities and time to market of the major line manufacturers’ autonomous offerings.

[Technology Corner] AGCO Takes Retrofit First Approach to Autonomy

By Michaela Paukner posted on June 23, 2022

AGCO is taking a retrofit first approach to autonomy and its tech stack. The OEM is designing technology that will fit farmers’ operations, which often include a mixed fleet and the need to improve efficiency without buying a brand new machine.

Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.

By Michaela Paukner posted on June 17, 2022 | Posted in Precision Sales, Service & Support

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.

[Technology Corner] Deere Sizes Addressable Market from Tech Offerings at $150B

By Michaela Paukner posted on June 2, 2022

John Deere is sizing the addressable market from its technology offerings to be an incremental $150 billion. The addressable market includes potential savings on herbicides and fertilizers, improved yields and fewer labor expenses.

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Deere: Fully Autonomous Corn, Soybean Production System Planned by 2030

By Michaela Paukner posted on May 26, 2022 | Posted in Autonomy & Robotics

John Deere is setting itself up to be a "world-leading" robotics and artificial intelligence company, and its autonomous offerings will develop quickly, according to company leadership.

View All Articles by Michaela Paukner

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12th Annual Precision Award Program Honors Top North American Dealer

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Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.