Articles by Shane Thomas

Who's Afraid of Regenerative Agriculture?

By Shane Thomas posted on September 16, 2022

Whether regenerative ag continues to be a term talked about, or some other terms takes (eg: “biodynamic agriculture” or “climate smart agriculture”) its place, it’s useful to break down and understand not just the definition, but the principles that go into that definition.

What the Ag Industry Can Learn from Tesla

By Shane Thomas posted on August 29, 2022

Tesla has been a shock to the consumer car system, and it’s worth considering how Tesla created those shockwaves, including whether they are relevant to agriculture.

Equipment Companies, Not Herbicide Makers, to Best Support Farmer Herbicide Management

By Shane Thomas posted on July 27, 2022 | Posted in Product Innovations

In his Upstream Ag Insights - July 24th edition, Shane Thomas analyst says if we were to ever see products — like The Weed Seed Destroyer — become mainstream on combines, it could significantly help lower the tolerance for weed seed escapes in a specific area.

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Making the Case for Gamifying Precision Agriculture

Encouraging competition and engagement through agriculture technology could increase usage of precision practices.

By Shane Thomas posted on June 9, 2022 | Posted in Data Management

We have a lack of gamification in agriculture that could drive dopamine hits and a competitive urge to engage.

What Does John Deere's Shift to Recurring Revenue Mean for Agtech?

By Shane Thomas posted on May 9, 2022 | Posted in Precision Sales

Source: Upstream Ag Insights

John Deere's shift to recurring revenue is an area that continues to interest me. I wrote on automation and the SaaS (software as a service) dynamic in August 2021 and when highlighting the John Deere 2021 Annual Report in March, which has been the most-read analysis I have written this year.

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First Customer Contact Builds Trust & Strong Relationships

First Customer Contact Builds Trust & Strong Relationships

12th Annual Precision Award Program Honors Top North American Dealer

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Spring Madness: Precision Specialist Prepares Customers for Planting Season

Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.