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Shane Thomas

Shane Thomas is an agronomist and author of the Upstream Ag Insights weekly newsletter.

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What Does John Deere's Shift to Recurring Revenue Mean for Agtech?

By Shane Thomas posted on May 9, 2022 | Posted in Precision Sales

Source: Upstream Ag Insights

John Deere's shift to recurring revenue is an area that continues to interest me. I wrote on automation and the SaaS (software as a service) dynamic in August 2021 and when highlighting the John Deere 2021 Annual Report in March, which has been the most-read analysis I have written this year.

Current Issue

Precision Farming Dealer

10th Annual Awards Program Honors Top North American Dealer
Day In The Cab: Communication Critical to Present & Future Precision Service & Sales
Which of Your Customers Were Early Adopters of Precision Technology?

Which of Your Customers Were Early Adopters of Precision Technology?

Communication Critical to Present & Future Precision Service & Sales

10th Annual Awards Program Honors Top North American Dealer

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[Technology Corner] Dealers, Customers Benefit from Titan Machinery-Augmenta Partnership

This week's Technology Corner takes a closer look at how Case IH dealer Titan Machinery is partnering with agtech company Augmenta to offer customers a smart and automated variable rate application system.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.