Cody Searle

Cody Searle is the precision farming manager for Vantage-Northwest, a division of Agri-Service, one of AGCO’s largest North American dealer groups. Based in Twin Falls, Idaho, the company operates 13 stores in Idaho, Washington, Utah and Oregon. Agri-Service is a 3-time “Best in Class” recipient of Farm Equipment’s Dealership of the Year program. Searle oversees a 7-person precision staff that generates $3 million in annual revenues.

ARTICLES

Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil’

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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