Dozens of technical teams from across the agricultural industry will “plug in” their competing equipment to help ensure all colors work together seamlessly, making equipment more effective, and the farmer's job easier to do.

Casey Dray, global precision technology portfolio manager at CNH, Bob Armstrong, vice president of product and marketing at Claas and Jake Ridenour, channel sales manager at PTx Trimble, fielded questions on the 2025 market outlook, technology adoption trends, AI and more.

“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”

Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.

CropX, the leading global platform for precision agronomy, announced a new powerful digital connection with CLAAS, a global manufacturer of agricultural machinery.

Hear from the precision ag heads of various OEMs — including Bob Armstrong, Claas Vice President of Product Management Sales, Casey Dray, Global Precision Technology Marketing & Portfolio Manager with Case IH and New Holland and a representative from AGCO/PTx Trimble — on the strategic direction for the businesses and the best practices they see embraced by the top-performing dealers in their network.

The Agricultural Industry Electronics Foundation (AEF), recently exhibited at the Association of Equipment Manufacturers’ (AEM) second “Celebration of Modern Ag on the National Mall” event.

For those who haven't been to Agritechnica, there are 27 halls. It's not for the faint of heart and you'd better have comfortable shoes on! My step count for the day: 31,913.