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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.

By Jack Zemlicka posted on July 10, 2020

Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.

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Precision Farming Dealer

Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
Catching Timebombs & Building Credibility with Maintenance Visits
Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Catching Timebombs & Building Credibility with Maintenance Visits

Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

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[Technology Corner] USDA Use of Ag Data Raises Data Privacy Concerns Among Farmers

The USDA, other U.S. government agencies and private companies use ag data to measure the impact of initiatives aimed at sequestering carbon. In 2022, the USDA announced a $3.1 billion program aimed at funding climate-smart commodity projects through collecting data, but a recent survey found that 58% of farmers do not trust government offices with their data.

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Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.