John Deere made a wave of new precision-related product announcements over the last few weeks, one of them being MaxEmerge 5e and ExactEmerge meter upgrades.

I had the chance to sit in on a panel discussion about autonomy and automation at the National Farm Machinery Show earlier this month. The panel featured leaders from Sabanto, Solinftec, Agtonomy and Case IH.

Precision Farming Dealer technology editor Noah Newman catches up with Logan Handsaker for a first-look at Ag Leader's new RightPath system at the 2025 National Farm Machinery Show.

60% of dealers expect their precision sales to go up at least 2-7% this year according to the 2025 Precision Farming Dealer Benchmark Study. Spud Armstrong, precision specialist for New Holland Rochester, shared his sales outlook at the Precision Farming Dealer Summit earlier this month.

Dealers got a glimpse inside the customer’s mind last week during a farmer-to-dealer panel at the Precision Farming Dealer Summit. I asked our panelists, Mike Starkey and Loran Steinlage, for some words of advice for precision dealers in 2025.

“For a while, it was hard to actually get out of the office because we were processing so many orders,” Ryan Seger says. “But now, with the slowdown, we’re going to have to be more proactive with customers and working with them directly at their farms. We’ll be on the road a lot more.”

The full speaker and session lineup for the 2025 Precision Farm Dealer Summit has been announced, and Oct. 31 is the final day for Super Early Bird rates.

Planting season has arrived in the northwest corner of Illinois. Chad Baker hits the road for last-minute planter inspections and agrees to give us a peek behind the curtain during one of the busiest times of the year.

Find out how your precision dealership compares to other North American precision ag dealers during this reveal of the 11th annual Precision Farming Dealer Benchmark Study results.