How a Farmer Can Save $116,000 Annually with Precision Technology
By Dan Crummett posted on February 10, 2025
Dan Crummett highlighted how Adam Gittins, president of HTS Ag and Precision Farming Dealer’s 2024 Dealership of the Year, showed that a 1,000-acre farm could recoup nearly $116,000 in the first year by adopting full-farm precision technology across planting, spraying, harvesting, grain storage, and data management.

How the RAM Shortage Will Affect Precision Ag & Farmers?
By Connor Campbell posted on December 12, 2025
Connor Campbell broke down how Micron’s exit from the consumer RAM market — combined with AI’s exploding demand for memory — is driving up electronics costs and could soon impact the price, availability and performance of precision-ag equipment.  

What’s Holding Dealers Back from Adding More Precision Services?
By Noah Newman posted on July 15, 2025
Noah Newman highlighted findings from the 2025 CropLife/Purdue Precision Adoption Survey, revealing that while dealers are expanding precision services, a shortage of skilled employees, high equipment costs, and concerns over profitability remain the biggest barriers to growth.

Recent Deere Earnings Call Shines Light on New Tech Adoption Trends
By Noah Newman posted on August 20, 2025
In this blog, Noah recapped John Deere’s earnings, showing strong adoption of Precision Essentials, JDLink Boost, and See & Spray, with farmers seeing more engaged acres, added units, and big gains in harvesting efficiency.

Top 3 Highlights of Agritechnica 2025 So Far
By Mackane Vogel posted on November 12, 2025
Mackane Vogel shared his top three highlights from Agritechnica 2025, featuring the all-in-one autonomous FarmDroid FD20, the precision irrigation robot Rain Butler, and CHC Navigation’s AI-powered VG100 Vision Guidance System.

What Farmers Are Saying About See & Spray Technology
By Katy Hill posted on May 9, 2025
Katy Hill explored how farmers who tested John Deere’s See & Spray reported up to 60–70% herbicide savings, faster payback, and more precise weed control using AI-powered spraying.

A Guide for OEMs: Building Autonomous Machines — Go It Alone or Partner Up?
By Colin Hurd posted on May 20, 2025
Colin Hurd broke down why autonomy has become essential for off-highway OEMs and shared hard-earned lessons on whether manufacturers should build their own systems or partner to accelerate safe, scalable deployment.

Cultivating Innovation: Lessons from the iPad to Agriculture
By Erin Hightower posted on June 10, 2025
Erin Hightower reflected on how lessons from the iPad’s versatility and adaptability can inspire agricultural innovation, highlighting tools and AI technologies that help specialty crop growers work smarter and more efficiently.

Staying Agile Through Uncertainty: Key Takeaways from Sherwin-Williams Innovation Days
By Curt Blades posted on July 10, 2025
In this blog, Curt Blades shared insights from Sherwin-Williams Innovation Days, reflecting on shifting market conditions, the rise of precision agriculture, and the growing importance of data, emphasizing how agility and adaptability help dealers navigate uncertainty.

From Selling the Future to Farming With it
By Jeff Malone posted on August 15, 2025
Jeff Malone reflected on his journey from selling precision ag technology to farming full time, highlighting how GPS, data-driven insights, and precision tools are transforming fields, improving efficiency, and shaping the next generation of farmers.

Selling the Future: A Precision Ag Leader’s Playbook for New Tech
By Noah Newman posted on July 7, 2025
Boeck Farm Outfitters implemented strategies to successfully introduce and market Greeneye Technology by securing staff buy-in, targeting the right farmers, and navigating the hype cycle of precision ag tools.

Precision Dealers Eyeing Bounce Back Year After Challenging 2024
By Noah Newman posted on February 5, 2025
The 12th annual Precision Farming Dealer Benchmark Study showed dealers’ 2024 precision sales were down for many, but most expected a rebound in 2025 driven by hardware, services, and agronomic offerings.

2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
By Noah Newman posted on February 6, 2025
Ag Technology Solutions Group expanded its footprint and led the adoption of advanced precision tools, drones, and emerging technologies while emphasizing staff training, vendor partnerships, and performance tracking.

Veteran Technician Stays Young in New Precision Specialist Role
By Noah Newman posted on February 11, 2025
Dave Thompson transitioned from longtime technician to precision specialist at Johnson Tractor, spending harvest season installing row guidance systems, supporting customers with precision technology, and leveraging his field experience to balance service and sales.

What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
By Noah Newman posted on July 7, 2025
At the 2025 Precision Farming Dealer Summit, farmers Mike Starkey and Loran Steinlage stressed that dealers earn trust through responsive service, hands-on demos, measurable ROI, and ongoing training. Long-term relationships mattered more than quick sales, and emerging tech like drones, AI, and autonomy was key.

Global Agritech Market Expected to Grow to $48.98 Billion by 2030
May 20, 2025
The global agritech market grew rapidly, driven by precision agriculture, AI, robotics, and sustainable practices, with North America holding the largest share and emerging markets in Asia and Latin America expanding adoption.

2025 Precision Specialist Spotlight
August 10, 2025
Lessiter Media recognized top precision specialists during its 3rd annual Precision Specialist Week, highlighting their dedication to keeping farms running during planting, spraying, and harvesting.

33 Pivotal Moments in Precision Ag History
By Noah Newman posted on July 12, 2025
Farm Equipment’s updated timeline highlighted 33 major breakthroughs from 1978 through 2025, including the first yield monitors, GPS guidance systems, autonomous machinery, and driver-optional tractors.

How AI is Transforming Modern Agriculture in 2025
March 8, 2025
AI adoption accelerated, helping farmers improve crop management, precision farming, livestock health, and supply chain efficiency while reducing labor and environmental impact, despite challenges with cost, training, and security.

Drone Dealer Clears the Air on DJI Ban Speculation
By Noah Newman posted on November 20, 2025
Ag Technology Solutions Group clarified that recent FCC rulings on Chinese drone imports did not affect drones already owned and operated, and any future bans would be limited, case-by-case, and not target current DJI products.

EAVision J100 Drone Uses LiDAR Technology to Avoid Obstacles
Precision Farming Dealer caught up with drone specialist Josh Beard for a look at the new EAVision J100 drone at the Ag Technology Solutions Group 2025 winter clinic in Nokomis, Ill.

How John Deere’s JDLink Boosts Productivity for Farmers & Dealers
Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., gave us the scoop on how JDLink has been a game-changer not only for farmers, but dealers as well.

Farmer-Dealer Collaboration Puts New Deere Tech to the Test
In this video, Bryan Berggren, product innovation specialist with PrairieLand, showed us an 80-acre test plot on Ray Flickner’s farm, where they’re conducting multiple trials with John Deere ExactShot, See & Spray Ultimate and Predictive Ground Speed Automation.

4 Cutting-Edge Precision Technologies Delivering ROI for Farmers
Ag Technology Solutions Group CEO Skip Klinefelter gave a rundown of the top products the company is investing in and why they’re gaining traction with farmers in various parts of the U.S. He also explains important factors to consider when selling new technology to customers.

Horsch Focused on Increasing Productivity & Solving Labor Challenges with New Equipment
We caught up with Lucas Horsch, CEO of Horsch North America during the event. He told us the goal with this new equipment is to increase productivity and overcome labor challenges.

Ag Leader Introduces RightPath at National Farm Machinery Show
Precision Farming Dealer technology editor Noah Newman caught up with Logan Handsaker for a first-look at Ag Leader's new RightPath system at the 2025 National Farm Machinery Show

Deere Upgrades Allow Farmers to Take Smaller Steps with Precision Tech
John Deere made a wave of new precision-related product announcements over the last few weeks, one of them being MaxEmerge 5e and ExactEmerge meter upgrades. As Deere VP of Precision Upgrades Than Hartsock told us here, the idea is to make it easier for farmers to invest in precision technology without having to buy a completely new row unit.

Strip-Till Adoption on the Rise as Precision Technology Improves
Noah Newman caught up with Levi Powell, who’s with the ISU Digital Ag Innovation Group. He pointed to technology advancements as a major catalyst for strip-till adoption in the Corn Belt.

How Autonomy in Ag Could Develop Faster Than Expected
Our team caught up with Chris Hunsaker at the FEMA Supply Summit and Showcase. He’s the co-founder of Acuitus Ag, a company providing software-related tools to OEMs and farmers. We asked him for his “crystal ball take” on what autonomy might look like 5 years from now in the ag industry.

2026 GPS Datum Changes: What it Means for Precision Ag and How to Prepare
June 19, 2025
This webinar explained NOAA’s 2026 GPS datum update and its implications for precision agriculture. Experts from NovAtel and Hexagon discussed the impacts on farmers, dealers, and OEMs, and shared strategies to prepare for the upcoming changes.

From Guidance to Intelligence: How RTK Enables Better Data Collection [Product Demo]
By Dan Crummett posted on February 10, 2025
A live demo from DigiFarm VBN showed how RTK technology improved data collection and analytics for any brand of equipment. Dealers and farmers learned how RTK enhances decision-making, turns equipment into actionable data, and opens new opportunities beyond guidance.