What are the keys to successfully introducing and selling new technology to customers? Linco-Precision owner Skip Klinefelter shines some light on the topic at his company's field day, which featured cutting edge technologies from Augmenta, Sabanto, Farmwave, Leaftech Ag and Greeneye.

As some markets for precision farming equipment tighten due to saturation or components now coming pre-installed on new implements and tractors, dealerships are looking to extend their sales reach.

Executing a polished and professional precision ag field day requires combination of planning, marketing and persistence. Here are 9 takeaways from the roundtable discussion at the 2017 Precision Farming Dealer Summit.