This blog explores the current trends and innovations in the agricultural equipment sector and examines how they are shaping the future of farming.

AGCO is investing to attract more talent across key product development disciplines to deliver new, value-added precision ag technologies for all farmers, regardless of the equipment brands used in their operation.

Growmark partner company Solinftec found through research that ag retailers' machines were idle 30% of the time.

The agreement will provide mutual farmer customers in the U.S., Brazil and Argentina, two-way data connectivity between The Climate Corp.’s Climate FieldView platform and Taranis.

The expansion will provide advanced plant population and weed pressure analytics from Sentera’s FieldAgent to Climate Corp.’s FieldView.

In a conversation representing dealers, software specialists and farmers from across the globe, this roundtable during the Precision Farming Dealer Summit, Jan.8-9, discussed several digital-based topics: the potential of converting ag data into profit, how to position farm data into a billable format for dealers, and how to communicate that value to the farmers.

This service was developed to help farmers, agronomists and retailers spot field issues caused by planter skips, emergence, insect feeding, poor plant nutrition, crop diseases, weeds, other pests and environmental damage.

In my experience, one of the most ambiguous consumer labels is “user-friendly.” This is especially true of technology, when companies promise technical bliss is only a download, install or mouse click away.