Lee Eichelberger, integrated solutions specialist with Martin Sullivan in Lexington, Ill., shares the dealership's objectives with offering pre-season precision customer training events and clinics and the opportunity they present to "pre-sell" farmers on new technology.



![[Technology Corner] ‘There’s No Going Back’ … Advice for Getting Started with AI](https://www.precisionfarmingdealer.com/ext/resources/2026/03/27/Theres-No-Going-Back--Advice-for-Getting-Started-with-AI.webp?height=290&t=1774641421&width=400)