Lee Eichelberger, integrated solutions specialist with Martin Sullivan in Lexington, Ill., shares the dealership's objectives with offering pre-season precision customer training events and clinics and the opportunity they present to "pre-sell" farmers on new technology.



![[Technology Corner] Autonomy & Robotics Take Center Stage](https://www.precisionfarmingdealer.com/ext/resources/2026/01/12/Autonomy--Robotics-Take-Center-Stage.webp?height=290&t=1768253759&width=400)