Lee Eichelberger, integrated solutions specialist with Martin Sullivan in Lexington, Ill., shares the dealership's objectives with offering pre-season precision customer training events and clinics and the opportunity they present to "pre-sell" farmers on new technology.



![[Technology Corner] Farmers Gain Trust in Autonomy with PTx OutRun Retrofit Kit](https://www.precisionfarmingdealer.com/ext/resources/2026/07/09/Farmers-Gain-Trust-in-Autonomy-with-PTx-OutRun-Retrofit-Kit.webp?height=290&t=1783695127&width=400)