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Brookfield, Wis. — Following the success of it’s inaugural, sold out event earlier this year, Lessiter Media Inc., Brookfield, Wis., has announced the 2nd Precision Farming Dealer Summit. To be held on Jan. 9-10 in St. Louis, the 2017 Summit will once again focus entirely on precision agriculture, with an emphasis on proven dealer strategies for building a successful, sustainable precision business.

Building on the company’s successful history of agricultural events, this 2-day, dealer-only experience will deliver insight into how successful OEM and independent North American retailers are implementing actionable, revenue-generating precision farming strategies.

The Summit will feature networking and idea sharing through general sessions, panel presentations and dealer-moderated roundtable discussions. Summit topics are scheduled to include, innovative solutions to conquering equipment compatibility, effective methods for branding your precision farming business and maximizing productivity and accountability from precision specialists.

“As dealers continue to see new challenges and opportunities arise in precision farming, hearing first-hand successes, mistakes and lessons learned from fellow precision retailers is an invaluable knowledge source,” says Jack Zemlicka, managing editor of Precision Farming Dealer. “We will again provide dealers with an intimate environment where they can learn, share and network to solidify their business strategies for the future success of their precision farming business.”

Co-located with the 25th Annual National No-Tillage Conference, the 2017 Summit will be held Jan. 9-10 at the Hilton St. Louis at the Ballpark.

For more information and to register for the Summit click here or visit

About Lessiter Media Inc.: Lessiter Media was founded as a niche agricultural publisher in 1981. Lessiter Media’s equipment dealer properties include Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer.