What it takes to run a successful precision department or precision dealership today is different from what was required in the past — and is likely far different from what it will take to be successful in the future. Over the last 10 years, Precision Farming Dealer has recognized dealerships that have demonstrated excellence in precision sales and service as part of the Most Valuable Dealership (MVD) program.
Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business.
The Grower Division of Lessiter Media (the parent company of Farm Equipment and Precision Farming Dealer properties) has announced the availability of a first-ever farmer scholarship program, available for the 30th Annual National No-Tillage Conference on Louisville on Jan. 4-7.
Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.
At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership.
Autonomy is on the horizon for the ag equipment industry. Between John Deere’s 2019 driverless tractor concept and Raven Industries accepting preorders for its Autonomous AutoCart, the reality of farmers purchasing and utilizing autonomous equipment is only growing.
During the 2021 Precision Farming Dealer Summit, a group of leaders from the precision ag industry gathered to participate in a panel on their experiences participating in a peer group and how that network offered them a way to vet new ideas with developing products and services and employee management.
Paperwork and meetings may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency. While precision farming departments tend to have a lot of latitude and freedom, too much autonomy can produce diminishing returns and erode profit potential.
A diverse group of nearly 200 attendees gathered in St. Louis for the second Precision Farming Dealer Summit, which focused on delivering proven practices to help dealers improve and evolve their precision business.
AGCO is taking a retrofit first approach to autonomy and its tech stack. The OEM is designing technology that will fit farmers’ operations, which often include a mixed fleet and the need to improve efficiency without buying a brand new machine.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.