I often wish I could truly gauge the impact I have made in my lifetime, hoping that it was much more good than bad. Just as tossing a rock into a still pond can send ripples to the other side, many daily decisions send ripples through others' lives that we often do not see.

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

The full speaker and session lineup for the 2025 Precision Farm Dealer Summit has been announced, and Oct. 31 is the final day for Super Early Bird rates.

Precision Farming Dealer has announced the full speaker and session lineup confirmed for the 2025 Precision Farming Dealer Summit that is 100% focused on equipping your company to run a more profitable precision farming business.

While eliminating service stress during busy season seems almost impossible, there are creative ways to prevent burnout and put valuable hours back on the clock.

Jeffrey Smith, product marketing manager for AGCO, Kendal Quandahl, precision field team manager for Case IH, and Paul Welbig, precision technology product marketing director for New Holland North America, discussed the realities of precision services in dealerships, the successful approaches embraced by their top-performing dealers and what to expect in the autonomy space.

A trip to the National Football Hall of Fame reinforces how auto dealers learned retail & service best practices from their implement dealer counterparts.