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Having had the opportunity to ride along with a number of precision farming specialists on the job, it’s easy to understand why they are some of the most trusted professionals by their farm customers.

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Precision specialists often forge a unique relationship with farmers who rely on them for support, education and training on the latest technology. This bond is also extending into the relatively new realm of data management, as farmers look to retailers to lead to way on collection, storage and processing of field information.

For dealerships looking to branch out into this segment of the precision farming business, knowing their market is critical, says Phil Moskal, integrated solutions manager with Mid-State Equipment based in Janesville, Wis.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Phil to share his trial and error approach to developing a profitable data management service platform for farm customers.

You can also follow along with Moskals' PowerPoint presentation. [To view the PowerPoint presentation, you must be logged in with a free user account.]

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public